Implantable Contact Lens (DTC)

Work Scope:

• Multi-channel campaign starring K-Pop celebrity, Son Naeun
• Digital ad campaigns (Google Display, Instagram, YouTube video ads, etc.)
• Korean website & Chatbot development
• Out-of-home advertising (Coex K-Pop Square, Gangnam Station, Subway billboards)
• Promotional material for clinic (brochures & x-banner)
• Regulatory compliance consulting