Forging new paths
in the healthcare market

Forging new paths
in the healthcare market

Highlighted Work
1. EVO ICL 2021
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STAAR Surgical - EVO ICL™
VODA, VODA, EVODA! See with clarity, see with comfort, and see with confidence, it's EVO!
1. EVO ICL 2020
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STAAR Surgical - EVO ICL™
Experience comfortable and clear eyesight 24 hours a day, 365 days a year.
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Pfizer - PREVENAR 13®
Wait! Before you kiss that chubby cheek… Are you vaccinated?
3. Centrum
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GSK - CENTRUM®
Nutrition for your bones and muscles! Power for your moves!
4. Imojev
Sanofi Pasteur - IMOJEV®
I got my kid vaccinated with Imojev. What about you?
5. 간염
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Sanofi Pasteur - AVAXIM®
Hepatitis-A, it goes for the young and healthy.
6. 베시케어
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Astellas Pharma - VESICARE®
Start afresh with Betmiga, the new way to treat OAB
7. 아브락산
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Bristol-Myers Squibb - ABRAXANE®
The 1st Bridge in pancreatic metastasis treatment
8. 명작
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Sanofi Pasteur - IMOJEV®
Masterpiece of another class
9. 카듀엣
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Pfizer - CADUET®
Amlodipine and Atorvastatin work together as one to treat even angina!
10. 메낙트라
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Sanofi Pasteur - MENACTRA®
Miss out on Meningococcal Vaccine, and you could be missing your child in just a day.
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1. EVO ICL
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STAAR Surgical - EVO ICL™
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1. EVO ICL
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STAAR Surgical - EVO ICL™
Read more
2. Prevenar13
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Pfizer - PREVENAR 13®
Read more
3. Centrum
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GSK - CENTRUM®
Read more
4. Imojev
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Sanofi Pasteur - IMOJEV®
Read more
5. 간염
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Sanofi Pasteur - AVAXIM®
Read more
6. 베시케어
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Astellas Pharma - VESICARE®
Read more
7. 아브락산
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Bristol-Myers Squibb - ABRAXANE®
Read more
8. 명작
Image is not available
Sanofi Pasteur - IMOJEV®
Read more
9. 카듀엣
Image is not available
Pfizer - CADUET®
Read more
10. 메낙트라
Image is not available
Sanofi Pasteur - MENACTRA®
Read more
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Experience
Insight
Solution

“We Are Korea’s Leading Marketing & Communication Agency Specialized in the Healthcare Field.”
This one sentence sums up our identity and what we do. And we take great pride in our name and work.

Our unparalleled expertise in the healthcare field,
global insight of our medical professional team,
empowering strategies to give you the competitive edge,
innovative creatives that are proven-effective,
and media execution to maximize the marketing impact…
Armed and ready, we lead the growth of our clients.

For healthier lives of patients,
for the right choice of medical professionals,
and for the success of our healthcare clients,
our goal is to deliver winning strategies and creative solutions.

We invite you to join us.
Let us be your partner in growth.

CEO/President, Jane Jeon
Design Leader & Brand Synergy

Our numbers say it all!

We have led the success of many healthcare brands
with expertise and performance records unrivaled in the industry.

23

years

That’s how long
we’ve been in the business.

(And we will be around for a lot longer!)

99

%

of our clients are healthcare
and pharmaceutical companies.

(They seem to like us.)

300

+

The number of products that
have passed through our hands!

(So we know what we are doing.)

The landscape.
The trends.
The people.

Nobody knows them better than us.

We know the rules

Strict laws regulate healthcare advertisements in Korea. We will get you past all the tricky hurdles.

We know healthcare

Our medical professional team researches the latest data for each brand to offer spot-on marketing solutions.

We know what clicks

We pursue creatives that not only look good
but also carry a coherent logical flow and a strategic impact.

We know the people

We know trends in Korea inside out. We analyze the lifestyles of target audiences and empower the value of your brand.

We know communication

Our experienced, English-fluent Global Team listens and delivers exactly what you are after.

Leadership

Jane Jeon

President, CEO & Creative Director

“We don’t go hand in hand with our clients.
We’re always there before you, guiding the way.”

At the helm is Jane leading the team with her 26 years of insight in
healthcare marketing.

Prior to founding the company in 1998, she was with Bayer Korea in pharmaceutical marketing and Interbrand as brand development team manager and even managed to pocket an MA in Brand Management along the way. She has received the prestigious JoongAng Daily Gold Award in advertising and is the Brand Advisor of the Seoul Intellectual Property Center.

Committed to quality, creativity, and trust, there are only two philosophies she follows, the clients’ and her own.

Jane Jeon
President & CEO
Creative Director

Mel Kim

Vice President
Director of Global Business

“We are all neighbors on this globe. Everything is connected and we share everything.”

Befitting the global scale of today’s healthcare business, Mel approaches each project with a unique perspective that is broad and yet, meticulous. With 20+ years of experience in glocalization projects spanning USA, UK, China, Singapore, Vietnam, France, Turkey, and even the African continent, she has assisted countless M&As, localization projects, and product launches. She ensures that all our strategies and creatives work for each place, time, and target audience.

Mel Kim
Vice President
Director of Global Business

Jeongmin Choi

Director of Account Management

“The most important thing in communication is to hear what is not being said.”

Jeongmin keeps her eyes on everything that goes on in the Korean healthcare market, the regulations, even the office. With more than 18 years of experience in marketing (of which 10 years is in healthcare marketing) and also an MA in Brand Management, she knows what works in the books and also the games in the field.

Meticulous and all-seeing, she makes sure everything is in order to get through the hurdles. So at the end of the day, everything comes out on time and on budget!

Jeongmin Choi
Director of Account Management

Sarah Kwon

Director of Clinical Information Research

“There is nothing you can’t achieve if you put all your heart into it.”

With her 20+ years in marketing leadership at top pharmaceutical MNCs and also an MBA under her belt, Sarah brings expert medical knowledge of a licensed pharmacist to the table.

Leading the Medical Information Service Team, she makes sure that our work not only turns heads but also that everything we put out there is relevant, accurate, and on target whether it is for HCP or DTC.

Sarah Kwon
Director of Clinical Information Research

Kathy Kim

Director of Global Communication

“Everything works better when you are happy.”

Through her 20+ year experience in healthcare & medical device marketing with multinational corporations, Kathy has acquired a philosophy and understanding of cultures and communications skills that bring out the best in everyone. She helps build a long-lasting and healthy relationship with the clients.

Fluency in three languages – English, Korean and Spanish – is only one of her many talents.

Kathy Kim
Director of Global Communication

Ingoo Kang

Director of Digital Marketing

“Data-based, data-driven, data-proven! With digital marketing, the answer is all in the data. You just have to look for it.”

A tech-savvy expert in everything digital, Ingoo keeps us ahead of the game in everything from digital marketing to targeting strategies and result analysis. He has Google Analytics, Google Tag Manager, Google Data Studio, Google Ads, Facebook & Instagram Ads, RTEs, all at his fingertips.

With more than a decade of experience exclusively in digital media and marketing, Ingoo guides the client through this fast-evolving landscape of digital technology to ensure the highest return on investment.

Ingoo Kang
Director of Digital Marketing

Jane Jeon

President & CEO
Creative Director

“We don’t go hand in hand with our clients.
We’re always there before you, guiding the way.”

At the helm is Jane leading the team with her 26 years of insight in healthcare marketing.

Prior to founding the company in 1998, she was with Bayer Korea in pharmaceutical marketing and Interbrand as brand development team manager and even managed to pocket an MA in Brand Management along the way. She has received the prestigious JoongAng Daily Gold Award in advertising and is the Brand Advisor of the Seoul Intellectual Property Center.

Committed to quality, creativity, and trust, there are only two philosophies she follows, the clients’ and her own.

Jane Jeon
President & CEO
Creative Director

Mel Kim

Vice President
Director of Global Business

“We are all neighbors on this globe. Everything is connected and we share everything.”

Befitting the global scale of today’s healthcare business, Mel approaches each project with a unique perspective that is broad and yet, meticulous. With 20+ years of experience in glocalization projects spanning USA, UK, China, Singapore, Vietnam, France, Turkey, and even the African continent, she has assisted countless M&As, localization projects, and product launches. She ensures that all our strategies and creatives work for each place, time, and target audience.

Mel Kim
Vice President
Director of Global Business

Jeongmin Choi

Director of Account Management

“The most important thing in communication is to hear what is not being said.”

Jeongmin keeps her eyes on everything that goes on in the Korean healthcare market, the regulations, even the office. With more than 18 years of experience in marketing (of which 10 years is in healthcare marketing) and also an MA in Brand Management, she knows what works in the books and also the games in the field.

Meticulous and all-seeing, she makes sure everything is in order to get through the hurdles. So at the end of the day, everything comes out on time and on budget!

Jeongmin Choi
Director of Account Management

Sarah Kwon

Director of Clinical Information Research

“There is nothing you can’t achieve if you put all your heart into it.”

With her 20+ years in marketing leadership at top pharmaceutical MNCs and also an MBA under her belt, Sarah brings expert medical knowledge of a licensed pharmacist to the table.

Leading the Medical Information Service Team, she makes sure that our work not only turns heads but also that everything we put out there is relevant, accurate, and on target whether it is for HCP or DTC.

Sarah Kwon
Director of Clinical Information Research

Kathy Kim

Director of Global Communication

“Everything works better when you are happy.”

Through her 20+ year experience in healthcare & medical device marketing with multinational corporations, Kathy has aquired a philosophy and understanding of cultures and communications skills that bring out the best in everyone. She helps build a long-lasting and healthy relationship with the clients.

Fluency in three languages – English, Korean and Spanish – is only one of her many talents.

Kathy Kim
Director of Global Communication

Ingoo Kang

Director of Digital Marketing

“Data-based, data-driven, data-proven! With digital marketing, the answer is all in the data. You just have to look for it.”

A tech-savvy expert in everything digital, Ingoo keeps us ahead of the game in everything from digital marketing to targeting strategies and result analysis. He has Google Analytics, Google Tag Manager, Google Data Studio, Google Ads, Facebook & Instagram Ads, RTEs, all at his fingertips.

With more than a decade of experience exclusively in digital media and marketing, Ingoo guides the client through this fast-evolving landscape of digital technology to ensure the highest return on investment.

Ingoo Kang
Director of Digital Marketing

Deep Insight, Strategical Creation for Your Brand

The synergistic effect of our experienced experts create solutions with maximum impact.

Medical

Our medical professional team provides accurate content solutions through research & analysis.

Strategy

We offer differentiated strategies through in-depth competitor & target audience analysis.

Creative

Our creative campaigns are uniquely designed to maximize the value of your brand.

Digital

We deliver the best brand experience based on customers’ lifestyle and needs of today.

Media

We implement data-driven media strategies to ensure the highest return on investment.

Medical

Our medical professional team provides accurate content solutions through research & analysis.

Strategy

We offer differentiated strategies through in-depth competitor & target audience analysis.

Creative

Our creative campaigns are uniquely designed to maximize the value of your brand.

Digital

We deliver the best brand experience based on customers’ lifestyle and needs of today.

Media

We implement data-driven media strategies to ensure the highest return on investment.

Portfolio

Clients

Global
Strategic Alliance
Network

We are a Strategic Alliance Partner of Omnicom Health Group,
We help global corporations launch healthcare products in the thriving Korean market with precise localization strategies and support.
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