Forging new paths
in the healthcare market
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Experience
Insight
Solution
“We Are Korea’s Leading Marketing & Communication Agency Specialized in the Healthcare Field.”
This one sentence sums up our identity and what we do. And we take great pride in our name and work.
Our unparalleled expertise in the healthcare field,
global insight of our medical professional team,
empowering strategies to give you the competitive edge,
innovative creatives that are proven-effective,
and media execution to maximize the marketing impact…
Armed and ready, we lead the growth of our clients.
For healthier lives of patients,
for the right choice of medical professionals,
and for the success of our healthcare clients,
our goal is to deliver winning strategies and creative solutions.
We invite you to join us.
Let us be your partner in growth.
CEO/President, Jane Jeon
Design Leader & Brand Synergy
Our numbers say it all!
We have led the success of many healthcare brands
with expertise and performance records unrivaled in the industry.
24
years
That’s how long
we’ve been in the business.
(And we will be around for a lot longer!)
99
%
of our clients are healthcare
and pharmaceutical companies.
(They seem to like us.)
300
+
The number of products that
have passed through our hands!
(So we know what we are doing.)
The landscape.
The trends.
The people.
Nobody knows them better than us.
We know the rules
Strict laws regulate healthcare advertisements in Korea. We will get you past all the tricky hurdles.
We know healthcare
Our medical professional team researches the latest data for each brand to offer spot-on marketing solutions.
We know what clicks
We pursue creatives that not only look good
but also carry a coherent logical flow and a strategic impact.
We know the people
We know trends in Korea inside out. We analyze the lifestyles of target audiences and empower the value of your brand.
We know communication
Our experienced, English-fluent Global Team listens and delivers exactly what you are after.
Leadership
Jane Jeon
President, CEO & Creative Director
“We don’t go hand in hand with our clients.
We’re always there before you, guiding the way.”
We’re always there before you, guiding the way.”
At the helm is Jane leading the team with her 26 years of insight in
healthcare marketing.
Prior to founding the company in 1998, she was with Bayer Korea in pharmaceutical marketing and Interbrand as brand development team manager and even managed to pocket an MA in Brand Management along the way. She has received the prestigious JoongAng Daily Gold Award in advertising and is the Brand Advisor of the Seoul Intellectual Property Center.
Committed to quality, creativity, and trust, there are only two philosophies she follows, the clients’ and her own.
Jane Jeon
President & CEO
Creative Director
Mel Kim
Vice President
Director of Global Business
“We are all neighbors on this globe. Everything is connected and we share everything.”
Befitting the global scale of today’s healthcare business, Mel approaches each project with a unique perspective that is broad and yet, meticulous. With 20+ years of experience in glocalization projects spanning USA, UK, China, Singapore, Vietnam, France, Turkey, and even the African continent, she has assisted countless M&As, localization projects, and product launches. She ensures that all our strategies and creatives work for each place, time, and target audience.
Mel Kim
Vice President
Director of Global Business
Ingoo Kang
Director of Digital Marketing
“Data-based, data-driven, data-proven! With digital marketing, the answer is all in the data. You just have to look for it.”
A tech-savvy expert in everything digital, Ingoo keeps us ahead of the game in everything from digital marketing to targeting strategies and result analysis. He has Google Analytics, Google Tag Manager, Google Data Studio, Google Ads, Facebook & Instagram Ads, RTEs, all at his fingertips.
With more than a decade of experience exclusively in digital media and marketing, Ingoo guides the client through this fast-evolving landscape of digital technology to ensure the highest return on investment.
Ingoo Kang
Director of Digital Marketing
Sarah Kwon
Director of Clinical Information Research
“There is nothing you can’t achieve if you put all your heart into it.”
With her 20+ years in marketing leadership at top pharmaceutical MNCs and also an MBA under her belt, Sarah brings expert medical knowledge of a licensed pharmacist to the table.
Leading the Medical Information Service Team, she makes sure that our work not only turns heads but also that everything we put out there is relevant, accurate, and on target whether it is for HCP or DTC.
Sarah Kwon
Director of Clinical Information Research
Kathy Kim
Director of Global Communication
“Everything works better when you are happy.”
Through her 20+ year experience in healthcare & medical device marketing with multinational corporations, Kathy has acquired a philosophy and understanding of cultures and communications skills that bring out the best in everyone. She helps build a long-lasting and healthy relationship with the clients.
Fluency in three languages – English, Korean and Spanish – is only one of her many talents.
Kathy Kim
Director of Global Communication
Jane Jeon
President & CEO
Creative Director
“We don’t go hand in hand with our clients.
We’re always there before you, guiding the way.”
We’re always there before you, guiding the way.”
At the helm is Jane leading the team with her 26 years of insight in healthcare marketing.
Prior to founding the company in 1998, she was with Bayer Korea in pharmaceutical marketing and Interbrand as brand development team manager and even managed to pocket an MA in Brand Management along the way. She has received the prestigious JoongAng Daily Gold Award in advertising and is the Brand Advisor of the Seoul Intellectual Property Center.
Committed to quality, creativity, and trust, there are only two philosophies she follows, the clients’ and her own.
Jane Jeon
President & CEO
Creative Director
Mel Kim
Vice President
Director of Global Business
“We are all neighbors on this globe. Everything is connected and we share everything.”
Befitting the global scale of today’s healthcare business, Mel approaches each project with a unique perspective that is broad and yet, meticulous. With 20+ years of experience in glocalization projects spanning USA, UK, China, Singapore, Vietnam, France, Turkey, and even the African continent, she has assisted countless M&As, localization projects, and product launches. She ensures that all our strategies and creatives work for each place, time, and target audience.
Mel Kim
Vice President
Director of Global Business
Jeongmin Choi
Director of Account Management
“The most important thing in communication is to hear what is not being said.”
Jeongmin keeps her eyes on everything that goes on in the Korean healthcare market, the regulations, even the office. With more than 18 years of experience in marketing (of which 10 years is in healthcare marketing) and also an MA in Brand Management, she knows what works in the books and also the games in the field.
Meticulous and all-seeing, she makes sure everything is in order to get through the hurdles. So at the end of the day, everything comes out on time and on budget!
Jeongmin Choi
Director of Account Management
Sarah Kwon
Director of Clinical Information Research
“There is nothing you can’t achieve if you put all your heart into it.”
With her 20+ years in marketing leadership at top pharmaceutical MNCs and also an MBA under her belt, Sarah brings expert medical knowledge of a licensed pharmacist to the table.
Leading the Medical Information Service Team, she makes sure that our work not only turns heads but also that everything we put out there is relevant, accurate, and on target whether it is for HCP or DTC.
Sarah Kwon
Director of Clinical Information Research
Kathy Kim
Director of Global Communication
“Everything works better when you are happy.”
Through her 20+ year experience in healthcare & medical device marketing with multinational corporations, Kathy has aquired a philosophy and understanding of cultures and communications skills that bring out the best in everyone. She helps build a long-lasting and healthy relationship with the clients.
Fluency in three languages – English, Korean and Spanish – is only one of her many talents.
Kathy Kim
Director of Global Communication
Ingoo Kang
Director of Digital Marketing
“Data-based, data-driven, data-proven! With digital marketing, the answer is all in the data. You just have to look for it.”
A tech-savvy expert in everything digital, Ingoo keeps us ahead of the game in everything from digital marketing to targeting strategies and result analysis. He has Google Analytics, Google Tag Manager, Google Data Studio, Google Ads, Facebook & Instagram Ads, RTEs, all at his fingertips.
With more than a decade of experience exclusively in digital media and marketing, Ingoo guides the client through this fast-evolving landscape of digital technology to ensure the highest return on investment.
Ingoo Kang
Director of Digital Marketing
Deep Insight, Strategical Creation for Your Brand
The synergistic effect of our experienced experts create solutions with maximum impact.
Medical
Our medical professional team provides accurate content solutions through research & analysis.
Strategy
We offer differentiated strategies through in-depth competitor & target audience analysis.
Creative
Our creative campaigns are uniquely designed to maximize the value of your brand.
Digital
We deliver the best brand experience based on customers’ lifestyle and needs of today.
Media
We implement data-driven media strategies to ensure the highest return on investment.
Medical
Our medical professional team provides accurate content solutions through research & analysis.
Strategy
We offer differentiated strategies through in-depth competitor & target audience analysis.
Creative
Our creative campaigns are uniquely designed to maximize the value of your brand.
Digital
We deliver the best brand experience based on customers’ lifestyle and needs of today.
Media
We implement data-driven media strategies to ensure the highest return on investment.
Clients
Global
Strategic Alliance
Network
We are a Strategic Alliance Partner of Omnicom Health Group,
We help global corporations launch healthcare products in the thriving Korean market with precise localization strategies and support.
Contact Us
dl.korea@designleader.co.kr
+82-2-3444-4908
Unit 1507, Tower B, Tera Tower 2, 201, Songpa-daero, Songpa-gu, Seoul, South Korea
© 2021 DesignLeader & BrandSynergy Inc. All rights reserved.